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Retail Businesses Get Better Digitally Connected

10 July 2015

A total of 50 local businesses are now better connected after completing an 18-month digital marketing programme.

All the businesses from the Magherafelt area attended workshops, received mentoring support and developed a short term marketing plan while on the programme which was delivered by Mid Ulster District Council and part funded by Invest Northern Ireland and the European Regional Development Fund under the Sustainable Competitiveness Programme for Northern Ireland.

Participants learned from experts in the field, including Daryl Conway, Digital Marketing Manager with Purple Dot, winner of the Best Digital Initiative in Mid Ulster in 2014 and Alan McMurray of Total Hockey, a Banbrdige-based company which has developed a social media strategy which has driven sales to its on-line shop.

Congratulating the businesses who successfully completed the programme, Vice Chair of Mid Ulster District Council, Councillor Kim Ashton, said:

“All these companies have shown a great deal of commitment to the programme because they understand that there is a place for digital marketing in their sector and a need to build their skills to get the best results from digital channels.

“I hope they will all reap the benefits of their experiences and that the short term marketing plans they have developed will evolve to become a long term, integrated part of their activity to grow their businesses”.

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